Business Listing Set-up & Management
Pro-active set-up, optimization and management of local business listings including Google Business Profile(s), Bing, Apple Maps and more.
What is a Google Business Profile?
A GBP is your business’s digital storefront on Google Search and Maps, showcasing your services, reviews, and contact info. It’s a critical tool for local SEO, driving high-intent customers to your door by boosting visibility and trust in local searches.
By optimizing your GBP with relevant keywords, regular posts, and a strong review base, you attract high-intent local customers actively seeking your services, driving calls, visits, and leads without costly ads.
With Google commanding over 90% of global search query market share and maintaining its dominance through AI-driven features like AI Overviews (StatCounter, 2025), a well-optimized GBP ensures your business stays front and center now and in the future.
Why Your Google Business Profile Matters
Capturing High-Intent Searches
A GBP showcases your business on Google Search and Maps, capturing customers searching for services like yours. With 28% of local searches leading to purchases within 24 hours, ongoing management—regular posts (2-4/month), updated services, and accurate details—ensures you stay visible, driving consistent calls, visits, and inquiries (BrightLocal, “Local Consumer Review Survey 2024.)"
Strengthening Reputation Continuously
Customer reviews on your GBP boost credibility, with businesses maintaining 50+ reviews seeing 17% higher conversion rates. Ongoing efforts, like encouraging a few reviews monthly via email or QR codes and responding promptly, keep your reputation strong, attracting more customers who trust your business (Findstack, cited in cubecreative.design, 2023).
Maintaining Prominence Actively
A GBP fuels website visits (56% of actions) and calls (16%), with actively managed profiles averaging 50 calls and 105 visits/month. Regular updates, such as posting offers or events and monitoring Q&A, leverage Google’s 90% search market share to keep your business prominent, ensuring steady customer engagement (Birdeye, 2025).
A COMPREHENSEIVE APPROACH
Other Listings
Engagement Layer
Listings where consumers engage directly with your brand.
Authority Layer
Other listings that improve your brand's authority and ranking.
Our Process
01
Initial Set-up and Verification
We claim and verify your GBP for instant visibility.
02
Optimization for Relevance & Location
We optimize your profile to rank higher, driving more interactions.
03
Active Engagement & Prominence
We post, respond, and engage to boost interactions.
04
Performance Tracking
We monitor and adjust to sustain positive results
GBP Plans
GBP optimization and management plans are 100% custom per business based upon the level of active competition. An example outline can be found below:
| Low | Standard | High | |
|---|---|---|---|
| Set-Up & Verification | ✔ | ✔ | ✔ |
| Google Posts | 2 per month | 4 per month | 6 per month |
| Review Monitoring | ✔ | ✔ | ✔ |
| Q/A Monitoring | ✔ | ✔ | ✔ |
| Photo Uploads | Up to 4 per month | Up to 8 per month | 8+ per month |
| Photo Optimization | Basic Photo Uploads | Full Photo Optimization | Full Photo Optimization |
| Performance Reports | Monthly Summary | Monthly Summary | Advanced Analytics |
| Bing Sync | ✔ | ✔ Monthly Refresh | ✔ Monthly Refresh |
| Personalization | ✔ | ✔ | ✔ |
| Automated Reminders | ✔ | ✔ | ✔ |
| Updates | Essential Updates (hours) | Essential Updates (hours) | Ongoing Optimization |
| Integrated Social Media Strategy | ✔ | ✔ |
FAQs
From Google to Apple Maps, your online listings are a vital part of how customers discover and trust your business. This FAQ covers the most common questions we hear from business owners looking to take control of their digital presence. Our goal is to educate, guide, and help you show up in the right places with the right message. Not sure where to start? We’ve got you covered.
Do I need to have a listing on every platform?
No—you don’t need to be everywhere, just where it matters. Focus on high-impact platforms like Google Business Profile, Apple Maps, and Bing, which reach the majority of users. Depending on your industry or location, we may recommend a few niche directories, but quality and engagement always outweigh quantity.
What is a Google Business Profile, and why does it matter?
Your Google Business Profile is often the first impression people get when they search for your business. It shows up on Google Search and Maps, and includes key info like hours, reviews, photos, and more. An optimized GBP boosts visibility, builds trust, and drives calls, clicks, and visits.
I already have a listing—do I still need help?
Yes—most listings are unclaimed, outdated, orunder-optimized/managed. We make sure your listing is verified, complete, accurate, and actively managed. That includes adding posts, responding to reviews, and keeping your info up to date so customers can trust and engage with you.
What platforms should my business be on?
Start with Google, Bing, and Apple Maps—those cover the majority of searches. From there, it depends on your industry. Restaurants, for example, might benefit from Yelp or TripAdvisor, while contractors might benefit from Angi or Houzz. We’ll guide you to what makes sense for your business.
How do reviews affect my listing?
Reviews are one of the most powerful ranking and trust signals. Positive reviews improve your visibility on Google and help turn searchers into customers. We help you build a strategy for getting great reviews and responding to them professionally.
How often should I update my business listing?
Your core info should always be accurate, but regular updates—like posts, photos, and review responses—keep your listing active and relevant. Google rewards businesses that engage consistently, and customers are more likely to choose those that feel up to date.
Can I see how my listing is performing?
Yes. Google and other platforms provide insights like views, clicks, calls, and direction requests. We track these metrics for you and provide clear reports so you know how your listing is driving results—and where there’s room to grow.